What raia Control gives you
- An outbound engine for AI-driven Email and SMS campaigns at scale.
- Per-contact AI-generated messaging using CRM and Apollo context.
- Automated multi-step follow-ups that skip contacts who already replied.
- An Engagement Score so your sales team knows who to call first.
How raia Control Works
While Copilot handles inbound conversations, Control lets you proactively deploy AI agents to engage prospects, follow up with leads, and run personalized outreach via Email and SMS.
The agent reads each contact's context (company, role, past interactions) and writes a highly personalized message. When the contact replies, the agent handles the back-and-forth autonomously based on your instructions.
The Mission Lifecycle
Outreach campaigns are called Missions and move through these states:
Step 1
Draft
You are defining the audience, prompt, and agent.
Step 2
Scheduled
The mission is queued to launch at a specific date and time.
Step 3
Active
The system is actively generating and sending messages.
Step 4
Completed
All initial messages have been sent.
Key Features & Capabilities
| Feature | Description | Best for |
|---|---|---|
| AI-Generated Messaging | The agent writes a unique, personalized message for every contact using Apollo, CRM, and campaign context. | High-touch B2B sales outreach. |
| Apollo.io List Builds | Discover and import contacts by providing target company domains and job titles. | Prospecting and lead generation. |
| Automated Follow-ups | Schedule Day-3, Day-7, or Day-14 follow-ups that auto-skip contacts who already replied. | Long-term nurture campaigns. |
| Engagement Scoring | Tracks opens, clicks, and replies and assigns an AI Engagement Score for sales prioritization. | Managing large pipelines. |
How to Launch a Mission
- 01
Define
Name the mission and write the prompt (e.g., 'Offer a demo of our new product').
- 02
Select Agent
Choose which AI Agent will handle outreach and replies.
- 03
Choose Channel
Select Email or SMS.
- 04
Target Contacts
Select lists or tags. Unsubscribed contacts and those missing email/phone are auto-excluded.
- 05
Message Strategy
Choose AI-Generated (unique per person) or Standard (template with variables).
- 06
Follow-ups
Optionally configure automated follow-up messages.
- 07
Test & Launch
Use Test Mission to preview exactly what the AI will say to a specific contact before sending.
Contact Management & Enrichment
raia Control includes a built-in CRM layer to manage your outreach targets.
ZeroBounce Verification
Auto-verify email addresses before sending to protect your domain reputation.
Apollo Enrichment
'Enhance with Apollo' pulls in LinkedIn profile, company size, industry, and recent news.
Dynamic Filtering
Filter by engagement status — e.g., 'clicked a link but hasn't replied.'
Related Training
Module
Managing Campaigns in Control
A deep dive into the Mission Wizard, engagement scoring, and outbound best practices.
Tip
Always run a Test Mission against a real internal contact before launching — it surfaces tone and personalization issues that a dry read of the prompt will miss.